Centre O knows you spent a lot of time and effort to create a brand. From your own original conception, design, production and to launch on the market. Then do you do anything to protect your brand? Yet, to ensure that the intellectual property rights of your product is under protection. The entrepreneurs can obtain legal protection through trademark law.
Depending on the scope of your business, you need to register and protect your trademark in your main areas of operation or target markets. For example, China, Hong Kong, Macau, Taiwan, the United States, the European Union and other regions. Then your registration helps prevent other businesses from using similar trademarks in your targeted area. And then your trademark is protecting your market share and brand image in your area.
Depending on the category of your product or service, you need to register and protect your trademark in the relevant class. For example: catering, food, Internet, beauty, medical, pharmaceutical and other product service protection. Then the registration will restrict other businesses from using similar trademarks in the same or similar categories. Also it is protecting the uniqueness and recognition of your brand.
To ensure that your company brand, or even your flagship product has the appropriate trademark protection. Then you have to think deep and consider your type, such as a word mark, an image mark or a color mark and so on. Since different types of protection have different legal requirements and procedures. So you have to choose the corresponding protection method according to the characteristics of your brand. For example, company logo, brand/sub-brand name, flagship product, unique brand logo, etc.
For further information, please contact us.
You may want to read: HOW TO APPLY FOR A TRADEMARK IN HONG KONG?