Mobile Phone Accessories Market Bigger Than Ever Before. How to Stay in Fashion?

Mobile accessory phone market in the mainland is valued at more than RMB 10 million. This impressive number holds a multitude of opportunities and a sea of questions and challenges for those in the field. How to stay ahead of the game? What will be the next fad? Will the accessory market be about fashion and style or efficiency and functionality?

These and other points are discussed in this HKTDC’s business research column.