A New Addition to Your Book Shelf: “Hooked” by Nir Eyal

Nir Eyal is a successful entrepreneur and has spent years studying how businesses use behavioral techniques to form habits in their customers. In this book, he covers practical ideas for “building products people love” and “creating user habits that stick.”

The book is just as useful for entrepreneurs, as it is for others.

What Eyal really covers is how our environment shapes our behavior (in the case of this book, he often references the digital environment), pointing out that environment changes can have a powerful impact on behavior.

“Hooked” will help you discover multiple ideas for sticking to better habits and apply Eyal’s “hook model” to everyday life. Obviously, entrepreneurs and business people will find it particularly useful.