Hong Kong Trademark Registration System is very similar to UK and US system. Many business owners may think once they have their Hong Kong Trademark Registration applied, their logo or brand will be protected. Centre O is not going to upset you. However, the truth is not the same. After your trademark registration is applied in Hong Kong, your logo or brand will received a the territorial protection only. Which means you are not covered outside of Hong Kong. We suggest business owners and entrepreneurs to consider on applying for trademark registration with countries where they have business deals, clients and suppliers in order to receive a full protection worldwide.
Undoubtedly, if you need legal protection with your logo or brand which you have business deals, suppliers and clients in other countries, we do suggest to register a Trademark individually per country that wanted to be protected.
According to the China Trademark Law, the Trademark Registration is on “First-to-file” approach. This approach means the Trademark grants to the first party to register regardless of evidence of prior use. In order to prevent Trademark squatting and ensure your exclusive trademark rights. Centre O strongly recommends you to take precaution measures as soon as possible to protect your Logo or Trademark.
For further information, please contact us.
You may want to know: UNDERSTANDING CHINA INTELLECTUAL PROPERTY PROTECTION – TRADEMARK PART 1