Foreign investors sometimes overlook and ignore the importance of trademark registration in China. As China uses a “first-to-file” rule, which means that the first person who registers will own the trademark registration in China. Nevertheless, the China trademark holder will also have all exclusive rights to distribute and sell the product. So, register your China trademark as soon as you can.
The process can take everything from 12-16 months, depending on how smooth the registration process goes. The above steps are the most direct way. The process doesn’t involve any refusal, dispute or objection from SAIC or other parties.
During the registration process, SAIC may refuse your files or your competitor may opposite your registration. However, there is an appeal mechanism. You can provide addition pieces of information, then SAIC can review for refusal filed.
For further information, please contact us.
You may want to read: THE PROCESS OF REGISTERING A TRADEMARK?