Online Business Part 3 – How SMEs compete in the era of Smart

Marketing

The technology evolution has disrupted the way how business is done. The advancement in social media, analytics, mobility and cloud (SMAC) has significantly changed the business landscape and fundamentals, SME has to quickly react, understand and adopt in order to survive in this competitive environment.

SMAC technology develops an ecosystem that maximises marketing reach and sales cost-effectively and provides real-time insights for decision-making. Also, the combination of the four aspects (Social, Mobile, Analytics and Cloud) sparks business innovations in terms of decisions, workflow, costs and products.

In this talk, Herbert Yum – Director of Business Development from Alchemist Hub will share insights on how SMAC technology helps companies move into high-margin businesses and discuss why the company with the best Analytics/Big Data capabilities will win in the market; how a social media presence improves customer satisfaction, and profits.

EVENT DETAILS

Date: 11th July 2017 (Tuesday)
Time: 7pm to 8pm
Location: Sheung Wan O Connect Business Centre – 24/F, Suite 1&2, 135 Bonham Strand Trade Centre, Bonham Strand East, Sheung Wan
Fee: FREE
Seats: Limited to 20 people